Corporate ProfileHistory
The history of the Oricom Group began with the commercialization of newspaper insert advertising in 1922, an industry-first endeavor in Japan. We were also a pioneer in transit advertisements in Japan.
After World War II, we focused our resources on mass media and have thrived as an independently owned general advertising agency. And our corporate spirit all through the years has always been to look ahead into the future and take on new challenges.
This spirit has been carried over to the present Oricom Group personnel.
| 1922 | Iwajiro Saito started the newspaper insert advertising department within Hokuryukan, a publisher, which constituted the inauguration of the present Oricom business. |
| 1928 | Commercialized transit advertising by putting up the first paid advertisements at the Japan National Railways (presently Japan Railways). |
| 1936 | Commenced issuing the free publication called The Metro Age for department stores along the subway lines. |
| 1943 | Established the Advertising Science Research Institute (currently Senken advertising Co., Ltd.) |
| 1945 | Handled advertising for the first post-war lottery in Japan. |
| 1946 | Assessed the effectiveness of transit advertising posters at the request of Reader’s Digest. |
| 1952 | Published the first issue of the Advertising Art. |
| 1957 | Designed and produced the radio program entitled Suzunosuke with red kendo padded vest (Akado Suzunosuke), a young samurai program for children. |
| 1959 | Designed and produced the TV program called Phantom Child Sleuth(Maboroshi Tantei). |
| 1960 | Published the first issue of Circulation / Transit Outdoor Advertising. |
| 1963 | Changed the company name to Orikomi Co., Ltd. |
| 1973 | Established Orikomi Service Co., Ltd. and Orikomi kaihatsu Co., Ltd. |
| 1978 | Jointly developed the sticker advertising with the Japan National Railways (presently Japan Railways). Formed a business alliance with Ted Bates Worldwide (,which lasted until 1996). |
| 1980 | Established Ad-mail Co., Ltd. and Sunlight Co., Ltd. |
| 1981 | Moved the head office from Ginza to Nihombashi to integrate the dispersed head office functions. Established Ad-all Co., Ltd. |
| 1982 | Renovated Ginza Orikomi Building. |
| 1984 | Implemented “Adpack” at Akihabara JR station. |
| 1985 | Orikomi Yokohama Center completed. |
| 1989 | Set up and ran the World Cup Masters Soccer held in the National Stadium. |
| 1990 | Established Orikomi Creative Co., Ltd (later Creative Oricom Co., Ltd.) by spinning off a part of Creative Division and merging Ad-all Co., LTd. |
| 1993 | Changed the corporate name to Oricom Co., Ltd. |
| 1995 | Move the location of the head office to Roppongi, Minato-ku. |
| 2002 | Formed an alliance with The Richards Group (Dallas, U.S.A.), and introduced account planning technique. |
| 2003 | Moved the head office to Shiodome City Center. |
| 2005 | Obtained the Information Security Management System (ISMS) accreditation at the head office and the branch offices. Opened the Beijing Office. |
| 2007 | Set up and ran The 9th World Chinese Entrepreneurs Convention. Obtained the ISO 27001 Certification at the head office and the branch offices. |
| 2009 | Oricom Co.,Ltd. merged two group companies,Senken advertising Co.,Ltd. And Orikomi Kaihatsu Co.,Ltd. Orikomi Service Co., Ltd. merged two group companies, Ad-mail Co., Ltd. and Sunlight Co., Ltd. Established Beijing Oricom Advertising Co., Ltd. (currently Oricom (Beijing) Advertising Co., Ltd.) Moved the head office to Shimbashi Center Place. |
| 2012 | Celebrated our 90th year in business. |
| 2016 | Oricom Co., Ltd. merged group company, Creative oricom Co., Ltd. |
| 2017 | GINZA SIX, the largest building in the Ginza area, which is shared by the Oricom Group as a landowner, opened on the site of the former Orikomi Ginza Building. |
| 2019 | March: Implemented “HYTRA DASHBOARD,” an ad verification tool for advertising agencies, and certified as a partner for “ACP”. |
| 2020 | May: Formulated “Organizational Objectives.” October: Implemented “New Ways of Working” in the era of the new normal. |
| 2021 | Released “Oricom Programmatic Distribution” to achieve integrated media delivery and enable effect verification/attribution analysis. |
| 2022 | Celebrated the 100th anniversary of founding. |
